- January 17th, 2017
- 10am PST | 12pm CST
- 1 Hour
- Hosted By
TopSpot Internet Marketing
- Contact Us
Micro-moments are changing your competitive edge.
Did you know that 89% of B2B researchers use the internet during their research process? Or that mobile searches now exceed desktop searches in 10 different countries, including the US? In the last few years, there have been some eye-opening shifts regarding how purchase decisions are being made in the B2B world. That's why TopSpot Internet Marketing is teaming up with Google for a live webinar on January 17th to discuss the growing trend of micro-moments and how B2B companies can stay ahead of the curve in 2017.
Hear from Kevin Lao, a Sales Enablement Manager at Google, about the growing mobile trends among B2B advertisers and some helpful takeaways on how to succeed in a micro-moment world. Then, take a deeper look at some B2B success stories and learn how customer service is a key component in closing the sales loop from TopSpot President, David Underwood. We'll close out the webinar with a live Q&A with Google.
What You'll Learn:
- Trends affecting the B2B industry in 2017
- Examples of micro-moments in B2B
- How to succeed in a mobile-first world
- Measuring your mico-moment strategy
Who Should Attend?
- Business Owners & Decision Makers
- In-house Marketers
- Corporate Marketers
- Businesses of all sizes
David Underwood, President & Co-Founder of TopSpot Internet Marketing
David began his career as a salesperson in print and online industrial advertising. His experience working in the B2B sector allowed him to evaluate inefficiencies within the search marketing industry and led him to co-found TopSpot Internet Marketing. His vision continues to inspire the company of over 85+ team members while he oversees the business activity of the agency that has grown beyond 750 clients.
Kevin Lao, Head of Sales Strategy, Enablement, Insights for SEM Partners at Google
As the head of Sales Strategy, Enablement & Insights for SEM Partners at Google, Kevin is responsible for the education of Google's products, sales, and strategy to the North America Premier SMB Partners. Before joining Google in 2011, Kevin worked with the Detroit Red Wings NHL Hockey Team for four years as a Premium Sales Account Executive.
View The Recording!
Missed the live webinar? No worries! Fill out the form below and watch our on-demand version!