Competing in a Micro-moment World

January 17th, 2017   |   10 am PST | 12 pm CST


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Date
January 17th, 2017
Time
10am PST | 12pm CST
Duration
1 Hour
Hosted By
Google
TopSpot Internet Marketing
Contact Us
866-952-7200

Micro-moments are changing your competitive edge.

Did you know that 89% of B2B researchers use the internet during their research process? Or that mobile searches now exceed desktop searches in 10 different countries, including the US? In the last few years, there have been some eye-opening shifts regarding how purchase decisions are being made in the B2B world. That's why TopSpot Internet Marketing is teaming up with Google for a live webinar on January 17th to discuss the growing trend of micro-moments and how B2B companies can stay ahead of the curve in 2017.

Hear from Kevin Lao, a Sales Enablement Manager at Google, about the growing mobile trends among B2B advertisers and some helpful takeaways on how to succeed in a micro-moment world. Then, take a deeper look at some B2B success stories and learn how customer service is a key component in closing the sales loop from TopSpot President, David Underwood. We'll close out the webinar with a live Q&A with Google. 

What You'll Learn:

  • Trends affecting the B2B industry in 2017
  • Examples of micro-moments in B2B
  • How to succeed in a mobile-first world
  • Measuring your mico-moment strategy

Who Should Attend?

  • Business Owners & Decision Makers
  • In-house Marketers
  • Corporate Marketers
  • Businesses of all sizes
Watch the Webinar Now

Featured Speakers

David Underwood

David Underwood, President & Co-Founder of TopSpot Internet Marketing

David began his career as a salesperson in print and online industrial advertising. His experience working in the B2B sector allowed him to evaluate inefficiencies within the search marketing industry and led him to co-found TopSpot Internet Marketing. His vision continues to inspire the company of over 85+ team members while he oversees the business activity of the agency that has grown beyond 750 clients.

Kevin Lao

Kevin Lao, Head of Sales Strategy, Enablement, Insights for SEM Partners at Google

As the head of Sales Strategy, Enablement & Insights for SEM Partners at Google, Kevin is responsible for the education of Google's products, sales, and strategy to the North America Premier SMB Partners. Before joining Google in 2011, Kevin worked with the Detroit Red Wings NHL Hockey Team for four years as a Premium Sales Account Executive.

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