Content Strategy

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Why Content Matters

Content: a main source of lead generation.

The content on your site is a direct reflection of who your company is and what you are offering. A good content foundation along with ongoing updates, is not only the way to win Google's heart, but also how you turn website visitors into customers.

We Understand Content Strategy

TopSpot Understands Content Strategy

Content strategy involves conveying your message and publishing relevant and unique information for your customers which can result in a high search rank, traffic, and lead generation. Having the right content on a page is what converts visitors into customers. Our content strategies are continuously evolving based on what your team is seeing in your current analytics data, finding when doing competitive research, or utilizing based off of recent lead data from a really targeted lead.

Finding the right balance of content that is appealing to both search engines and your customers can be tricky. That's where we come in.

Finding the right balance of content that is appealing to both search engines and your customers can be tricky. That's where we come in.

Our Approach

Our Approach to Content Strategy

We Audit

Your current site content and resources, identifying what is most effective and anything that may be lacking or improved.

We Discover

The needs of your customers, we decide upon the categories and topics to best provide them with solutions.

We Research

Everything from searches on the search engines to reviewing your analytics data and competition to determine which keywords would serve which page on your website.

We Write

Unique and robust content, using specific keywords and include relevant pictures and videos.

How To Get Started

Optimized content creation on a site is just the first step.

Overwhelmed by all the content you suddenly have to write? Don’t fret! Content marketing strategy can be provided through your SEO program! When working with us, your CRT will be your go to people when it comes to content strategy. We’ll provide suggestions of how and where to expand current content based on external and internal search query data and customer feedback learned through call tracking. Like we said, we’re your partners through this process through and through.

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