Where Lead Generation Begins
TopSpot understands content strategy
Content strategy involves conveying your message and publishing relevant and unique information for your customers which can result in a high search rank, traffic, and lead generation. Having the right content on a page is what converts visitors into customers.
Our content strategies are continuously evolving based on what your team is seeing in your current analytics data, finding when doing competitive research, or utilizing based off of recent lead data from a really targeted lead.
Webinar
How to Build a Winning Content Strategy
Watch our previously recorded webinar to find out how to create content that meets the needs of your target audience!
View Webinar
Finding the right balance of content that is appealing to both search engines and your customers can be tricky. That's where we come in.
Our Approach
Our Approach to Content Strategy
We Audit
Your current site content and resources, identifying what is most effective and anything that may be lacking or improved.
We Research
With our B-SMART Method® leading the way, we look at everything from searches on the search engines to reviewing your analytics data and competition to determine which keywords would serve which page on your website.
We Discover
The needs of your customers, we decide upon the categories and topics to best provide them with solutions.
We Write
Unique and robust content, using specific keywords and include relevant pictures and videos.
We Audit
Your current site content and resources, identifying what is most effective and anything that may be lacking or improved.
We Research
With our B-SMART Method® leading the way, we look at everything from searches on the search engines to reviewing your analytics data and competition to determine which keywords would serve which page on your website.
We Discover
The needs of your customers, we decide upon the categories and topics to best provide them with solutions.
We Write
Unique and robust content, using specific keywords and include relevant pictures and videos.
TopSpot brings a lot of knowledge to the table that we were not privy to with our prior SEO Internet Marketing Company. The best part of this is, that they share their knowledge with me, so that I, in turn, can do a better job for my company. We have worked together to grow the organic portion of our website and the analytics show it is paying off!
Nancy Baer-Bell, PSI Urethanes Inc.
Blog Post
Is Tabbed & Accordion Content Okay for SEO
A common design question we receive from clients is if putting content behind tabs and accordions is okay for SEO. Content is one of the most important factors for any internet marketing strategy, so how it is displayed to your users matters.
View Blog PostBlog Post
What to Consider Before Removing Content
If you’re considering removing pages from your website, you’ll want to read this first! We’ve provided examples of when and why you may want to think twice about removing content and instead optimize those pages for a better user experience moving forward.
View Blog PostBlog Post
How Content Helps Your SEO Strategy
Changes to the landscape are constantly taking place, but one thing will always remain the same. The important role of content in a solid organic strategy.
View Blog PostHow To Get Started
Optimized content creation on a site is just the first step
A good content foundation along with ongoing updates, is not only the way to win Google's heart, but also how you turn website visitors into customers. Below is a breakdown of the types of content we’ve found are important to B2B companies when they are looking for a product or service. How does your website content measure up?
Source: TechValidate TVID: 53F-249-682
Take the next step
At TopSpot, a content marketing strategy is part of your SEO program.
Overwhelmed by all the content you suddenly have to write? Don’t fret!
When working with us, your Customer Relationship Team will be your go-to people when it comes to content strategy. We’ll provide suggestions on how and where to expand current content based on external and internal search query data and customer feedback learned through call tracking. As we said, we’re your partners in this process, through and through.