Digital Marketing for Companies in the Energy Industry

What Type of Experience Is Your Website Providing?

Companies that support the oil & gas, petrochemical and energy industries have specific challenges driven by today’s economy. But one constant remains for businesses in the energy sector -- the customer experience. Through search engine optimization and pay-per-click ads, we help you bring relevant users to your website and give them the info they need to start their customer experience with you.

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Search Marketing Strategies Tailored for You

TopSpot works with companies in the energy sector by offering SEO and SEM strategies tailored specifically for your business and your potential customers. Our focus isn’t to only generate traffic for you; it’s to generate relevant traffic to you that will push your business forward and make the most out of your search marketing dollars.

integrated marketing approach for oil & gas

 

Search Engine Optimization


We develop unique SEO strategies to help convert content and achieve higher organic rankings.

 

Pay-Per-Click Ads


Our PPC strategies offer an immediate solution by driving targeted, relevant traffic to your website.

 

Conversion Improvement


Included as part of our CRT structure, our CI team uses data to improve usability, A/B test changes and drive more conversions.

Not sure you are ready for a full team? Not to worry! Our digital marketing services are available as a both stand-alone offerings or as part of an integrated strategy at a monthly budget you feel comfortable with.

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Data Driven Lead Generation for Longer Sales Cycles

Whether it’s keyword research, your new website’s design, or how your new marketing program is set up, our approach is always one that is data-driven and focused on generating qualified leads. We help you score the quality of those leads with our analytics tools and comprehensive monthly reporting. With TopSpot, you’ll know who is contacting you, what they are contacting you about, and what channel they came from.

 

Form Analytics

See who is submitting a form on your website, what source brought it in and exactly what they need.

Call Analytics

Listen to the customers that are calling you, know what source they came from and use the recordings to improve your customer service.

VisitorView

VisitorView is a business development tool we offer that delivers insight into who is visiting your site. Think of it as caller ID for your website.

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Comprehensive & Transparent Reporting

 

Every month (or as often as you’d like), we provide you with in-depth reporting showing how your website is performing, how your SEO and Paid Search programs are performing and our recommendations for how we plan to move forward based on the data. We also keep detailed journals for Search Engine Optimization services, so you’ll see exactly where your marketing budget goes and why.

 

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Measure the ROI of Other Marketing Efforts

Have a booth at Offshore Technology Conference (OTC) or other energy industry events? We can help you promote your events in your search marketing programs and on your website. We can even help you track how many phone calls you receive from other marketing efforts like tradeshows to measure their effectiveness.

 

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Showcase the Certifications That Highlight Your Quality

We understand that it’s become increasingly competitive online for companies in the oil & gas, petrochemical and natural resource industries. Getting in front of potential customers with what sets you apart is a necessity. Do you make products that adhere to ISO, ASME or API standards? We help you target users who are looking for products with specific quality standards. In fact, this strategy is incorporated in our B-SMART® Method!

See how we improved the user experience on all devices for this metal coatings supplier

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