We all want to know as much about website visitors as possible to drive decisions and improve the user experience. Normal analytics tools like Google Analytics help uncover great data about website visitors, but what if you could dig deeper than metrics? At TopSpot, our Analytics, Conversion Improvement and SEO departments utilize heat mapping and visitor recording software to understand more of what your website visitors want, care about and do on your website from every type of device.
Using data from heatmaps like clicks, taps and scrolling behavior paired with other analytics data, we’re able to make critical decisions about the design, functionality and organization of your website. But the value doesn't stop there. The insights from heatmapping data and recordings can improve your search marketing programs as well.