“TopSpot has helped us transition from reactive digital marketing with unknown value to the leading edge of industrial digital marketing."
Marketing Professional, Stedman Machine Company
TopSpot specializes in integrated business to business internet marketing strategy and website development for industrial manufacturers, distributors and service providers. We work with hundreds of companies ranging from small manufacturers/distributors to Fortune 500 firms, all over the world.
Our team has over 25 years of industrial marketing experience in helping small to mid-sized manufacturers, distributors and service companies with strategic B2B marketing plans to help grow their businesses.
Companies that work with TopSpot benefit not only from a sound online marketing strategy; With our in-depth analytics installation and reporting, we provide feedback that can be used to improve lead response time, internal training, business development prospecting and overall customer service experience.
113 of Industrial companies felt customer service was very important in them selecting a new supplier. Call us to get ideas on how to align sales, marketing and customer service.
Whether you're a distributor, manufacturer or service provider, there is a strategy that is unique to you. We help you identify how best to target your users within a budget that makes sense for you. Your sales cycle is often times a longer one and our goal is to be your digital marketing partner for the long haul.
Our B-SMART Method™ has helped us effectively and efficiently market our clients. It has also opened up opportunities in new markets for them.
Are you focused on 10-20 keywords? Here's an example that might help you use the B-SMART Method™ to find your key audience:
Client: I want to show up on Google for Fabricator, Custom Fabricator & Metal Fabricator.
TopSpot Team Member: So you will fabricate all metals? Titanium, Carbon, Stainless? And, all sizes?
Client: Not all, just aluminum and stainless. We fabricate large parts, nothing small.
TopSpot Team Member: Okay, so showing up on Google for fabricator can get you traffic for plastics fabricator (peek, delrin, kynar), and a variety of other phrases that might be a reach. We know if someone calls you for 316 stainless fabrication, or aluminum 42" fabrication, they're most likely up your alley.
Get an assessment of your current strategy & how you can further hone in on key users.
When comparing the six months before the new site launched versus their most recent six months, Stainless Drains has seen a 1114% lead increase, with 874 online form submissions compared to 72. Additionally, their overall traffic has increased 398%, from 4,014 visits to 19,986 visits.Full Case Study