Industrial Internet Marketing

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Strategies for Industrial Manufacturers, Distributors & Service Providers

We understand that industrial business owners have a lot on their plates. In addition to the day-to-day operations of running a company, they also want to keep a steady flow of new opportunities in their pipeline in order to grow their business. This is where we come in.

TopSpot specializes in digital marketing and website development for industrial manufacturers, distributors and service providers. We work with hundreds of industrial companies ranging from small manufacturers and distributors to Fortune 500 firms, all over the world.

Our team has over 25 years of industrial internet marketing experience in helping companies with strategic B2B marketing plans to help grow their businesses.

We will customize an integrated industrial internet marketing strategy that can include: 

  • Pay Per Click Advertising (also called Paid Search or SEM)
  • Search Engine Optimization (SEO)
  • Website Architecture, Design & Development
  • Integration of 3D Catalogs and Configurators
  • Conversion Improvement Specialists to continuously improve the user experience on your site

In addition to a sound online marketing strategy for your business, we will also leverage our analytics tools and reports to provide feedback that can be used to improve lead response time, internal training, business development prospecting and overall customer service experience.

Industrial Internet Marketing Survey Results

In a recent survey, 79% of industrial companies said that customer service was very important to them when selecting a new supplier. Call us to get ideas on how to align sales, marketing and customer service.

(Source: Techvalidate)

We Understand Industrial 

In a recent survey of our clients, 72% of companies asked said that our knowledge and experience in the industrial/B2B space was what lead them to choose to work with TopSpot.  (Source: Techvalidate

Whether you sell complex machinery or custom hardware, we understand the specific facets of creating internet marketing strategies for industrial companies such as:

  • Longer Sales Cycle: Your customers will not purchase something right away – it may take months for you to close a sale. We create custom content to target users who may need some extra time to complete a purchase.
  • Custom Quoting: Giving customers a quote depends on a huge variety of factors, from the material of a small bolt to the temperature requirements of an industrial oven.  We can create content and custom forms that simplify these options for your customers.
  • Highly Technical Information: Your products or services are highly technical and are meant to be sold to a very niche market. We leverage content strategies to help target the people who are most likely to convert.

Your business is unique, so we tailor our recommendations toward your goals and the specific landscape of your industry. For example, a stainless steel bolt distributor may be interested in a catalog or ecommerce site to help showcase their large inventory, while a fan and blower manufacturer may want a custom form to help their sales reps quote equipment efficiently. 

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Manufacturer Associations

Manufacturer Associations We're A Part Of:

industrial internet marketing

We are also involved in industrial communities across the United States and have presented our strategies and recommendations at events like Fabtech, FMA's Annual Meeting and NDTMA's Annual Conference to name a few. We have also contributed to online publications and podcasts such as MiMfg Magazine, The Houston Businessmakers and the Manufacturing Marketing Institute.

The B-SMART Method® The B-SMART Method for Industrial Internet Marketing

Whether you're a distributor, manufacturer or service provider, we can create an industrial internet marketing strategy that is unique to you and your business goals. Our B-SMART Method® has helped us effectively and efficiently market our clients through content, industrial web design strategies, SEO recommendations, and SEM keyword development. Our methodology allows us to identify the audience who is most likely searching for your products or services, which means that they will be more prone to request a quote or give you a phone call. It has even identified opportunities in new markets for our clients.

Here's an example that might help you use The B-SMART Method® to find your key audience:

Client: I want to show up on Google for Fabricator, Custom Fabricator & Metal Fabricator.

TopSpot Team Member: So you will fabricate all metals? Titanium, Carbon, Stainless? What about size – can you fabricate any sized part?

Client: Not all, just aluminum and stainless. We only fabricate large parts, nothing small.

TopSpot Team Member: Okay, so showing up on Google for “fabricator” can get you traffic for metals you do not work with such as carbon steel and for plastics including peek, delrin and kynar. Since these results are not relevant to you, users who are searching for “fabricator” or "custom fabricator" may be a reach and less likely to convert. By targeting terms like “316 stainless fabrication” or “aluminum 42 inch fabrication”, you will show up in the search results for phrases more up your alley.

Get an assessment of your current strategy & how you can further hone in on key users.

Are you ready to grow your business?

From fastener distribution to petrochemical engineering, we’re here to help you with generating leads to your business through internet marketing. We believe that your online marketing strategy should be an extension of your business strategy. So in us, you’ll find a partner that will work with you to establish your digital goals, find and bring in the right types of users online and incorporate tools to measure the success of your marketing.

Request A Proposal

Are you in the Houston area and interested in meeting us? Call us at 713-933-0449 to schedule a tour of our office right inside the 610 Loop, near the Galleria. We are open Monday through Friday from 8:30 am to 5:30 pm CST.

Industrial Website Development Case Study

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