Industrial SEO & Responsive Website Case Study

Mitchell Crane

Houston, TX

Download Case Study

Project Type

Responsive Website

Launch Year

2015

How We Helped

  • Website Design & Development
  • Search Engine Optimization
  • Website Analytics
  • Pay Per Click

Awards

BMA Lantern Awards - Lantern Award

AMA Crystal Awards - Finalist

Project Overview

Website Design & Development

Mitchell Crane, a worldwide supplier of new after-market replacement crane parts and a source for used parts and components, contracted TopSpot Internet Marketing for a responsive website redesign with ongoing Search Engine Optimization, Pay-Per-Click, and Analytics Services.

This led to a 1500% increase in online leads, and a 147.99% traffic increase with 32% of the new website's traffic being driven by supporting pages determined by SEO during the sitemap creation.

147.99
%
traffic increasewithin 5 months
2,717
6,738

In Brief

Challenge

Mitchell Crane’s website didn’t represent their scope of services, and they knew this was causing them to lose out on business opportunities.

Solution

A responsive website was built with SEO serving as the foundation. This was accomplished by creating a sitemap focused on their core products and services and then building content around them. The new pages provide industry-specific information, details about services offered, and product-specific information.

Results

In its first five months, the new Mitchell Crane website saw a 1500% increase in online conversions from 9 to 144. Organic traffic increased by 187.12%, and the website now averages close to 600 organic visits per month compared to the previous average of 200 visits per month.

How We Did It

The restructured sitemap combined with the clean design enabled the Customer Relationship Team to target very specific keywords and attract more relevant users post-launch. The PPC program went live shortly after launch and was focused on their high profit margin products.

Services Provided

Check Mark - Mitchel Crane Case Study
1500
%
increase inform submissions

 

The website also saw an overall traffic increase of 147.99% and a 292.57% increase in mobile and tablet traffic, which now drives almost 25% of the website's traffic.

9
Forms Before
144
Forms After

Get an assessment to See how TopSpot can help your business succeed too.

Let's Get Started
Contact Us
Let us know how we can help.

Tell us about your business.

Let's Get To Know You

Answer these 3 questions to find out which TopSpot services can benefit you and your company.

1

What industry are you in?

2

Which solutions of ours are you interested in learning more about?(select all that apply)

3

Who is currently managing your website's marketing efforts?

We are a great fit!

Please submit your email and a Digital Strategist will be in touch shortly!


Would you like to have our latest case study & other helpful resources sent to your inbox?