Mobile Marketing Services

Reach Your Customers Where They Are

You want to reach your customers where they are, which happens to be (a lot of the time) on their mobile devices. Whether they’re out in the field, or at a job site, a desktop computer isn’t always handy to have around. This is why we set up PPC campaigns with mobile in mind. AdWords & Bing PPC have made it easier to target visitors by device (desktop, smartphones, and tablets) which gives us more control over when and how your ads will be displayed.

Showing up in the mobile search results requires knowledge of Mobile PPC, Mobile SEO and Mobile User Experience.

Showing up in the mobile search results requires knowledge of Mobile PPC, Mobile SEO and Mobile User Experience.

TopSpot Knows Mobile

We set up PPC advertising campaigns with mobile in mind, with a mobile-optimized message, display URL and landing page specifically for mobile devices. AdWords & Bing PPC have made it easier to target visitors by device (desktop, smartphones and tablets). This flexibility allows for more control over when and how your ads will be displayed and to whom. User behavior may differ from device to device and we now have control over the time of day, spend, ad copy & type of website these visitors see.

Benefits of Mobile PPC

Optimized content creation on a site is merely the first step.

  • Different Messaging - Mobile-specific ads may have different messaging than desktop ads. In some cases, it makes sense to deliver certain messaging and calls to action based on what device a person is using.
  • Increased Leads/Conversions
  • Increased Impression Share During Targeted Times
  • Increased Click Through Rates (on relevant phrases)
  • Mobile Bid Adjustments - Can increase or decrease bids for users on mobile devices
  • Mobile Ad Extensions - Includes specific calls to action, location extensions or click to call extensions (which can be adjusted to match your business hours).

Already have a paid search program, but aren’t sure if it is customized to meet your business goals?

Request Audit

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