By now, you understand the necessity of making your website mobile-friendly. However, you haven’t made the investment to engage your mobile visitors. Perhaps you aren’t quite sure if it fits within your internet marketing budget or maybe you’re uncertain how this applies to your website in particular. Are you unsure where to start? We’re here to help. There are several different options for providing a mobile experience and they include a responsive website design and a mobile optimized website.
A responsive site is one which responds and resizes based on the screen size that is accessing the site. It allows for a seamless user experience across multiple screens without creating multiple sites.
This is important: in a Google research study, they discovered that 90% of people move between devices to accomplish a goal, whether it’s on smartphones, PCs, tablets or TV. Businesses need to adapt their web presence for a user-friendly experience on smaller screens. Google has taken this very seriously, and sites with mobile experience issues won’t rank as highly in Google’s mobile search results.
Responsive websites can be made on either a Magento or MODx CMS and can even include catalog integration. View some of our recent work in our portfolio
For many, responsive sites are not always the ideal option for one’s mobile website development. Google recommends using the most appropriate approach for your website, and Google supports having websites serve equivalent content using different urls (such as www.example.com and m.example.com).
An optimized website providing users a mobile experience that displays a scaled down version of a site with easy calls to action and key information may be the best mobile strategy for a particular businesses audience. Many of our clients use m. “m dot” mobile sites to present their most vital content quickly and have seen success with this approach.