Analytics

The Scoop on Cookies and Privacy

There’s been a lot of talk lately about privacy on the internet, cookies going away and its impact on digital marketing.

By Courtney Clark

Jun 29, 2021

Analytics

How to Export Historical Data from Google Universal Analytics  

Haven't exported your historical data in Google Universal Analytics yet? TopSpot has you covered with a step-by-step guide on exporting and storing your historical data, plus considerations and TopSpot recommendations.

By Stefanie Thompson

Mar 28, 2024

SEO

Google March 2024 Core Update: What Your Business Needs to Know 

Google is currently undergoing a Core Update, the first for 2024. This update is expected to have a longer rollout time than past updates, due to multiple components. We expand on these components and what to look out for in our newest blog.

By Stefanie Thompson

Mar 13, 2024

B2B & Industrial Strategies

How Your Online Presence Contributes to a Seamless Buyers’ Journey 

Learn how to craft an exceptional experience for prospective buyers through your online channels. This blog looks at tactics that ensure a positive experience like aligning touchpoints to your website, maintaining consistent messaging, extending your online presence, and validating engagement utilizing TopSpot's tools.

By Stefanie Thompson

Mar 07, 2024