Over 4 billion desktop queries every month and 50% of mobile searches have a local intent (Source: comScore, Inc.). That's a lot of searches and a lot of opportunity to show up in front of relevant users. Whether you are a local business or an international company, you should be easily found in your geographic area.
There really isn't much of one! Local SEO strategies involve just about every aspect of SEO, including on-page & off page factors along with the overall user experience of your website. This can include optimizing the content on your site and your local listings across the web. It's all about finding a balance.
When it comes to local optimization, we really know our stuff! We were awarded Best Local Search Marketing Initiative at The Landy Awards from Search Engine Land for our work on this Houston area, pool service. You can read more about it here!
User experience is a huge part of SEO and local content strategy. We analyze the data and work with you to understand what your local users need to know from your site. Specials for each location? Events? Different hours? You name it, we can help find a solution.
We'll audit your local listings for consistency of your Name, Address, and Phone (NAP) and get you set up with important local listings like Google My Business. We'll also optimize the listings for the best chances for visibility in search results.
We'll audit your content and look for unique, natural ways to incorporate information about your location(s) into your content.
Many potential customers of your local business may be on social media using their networks to discover new businesses and get recommendations. Based on our analytics data, we can help you figure out the right channels for you and come up with posts to get your brand's message out there to grow your reach.
Depending on your business model, Local SEO may be a high priority for your search engine optimization strategy. Your CRT will work with you to understand your local users to bring more relevant users to your website and make sure they have what they need to become customers.
Not sure if Local SEO needs to be part of your digital marketing strategy? Try out our tool below to see how local strategies may be important for your business.
You may manufacture products for customers nationwide, but that doesn't mean local marketing strategies aren't important. Do you work with customers near you that make shipping and transportation easier? Would you like to? Do you have local competitors? If you answered "Yes," then Local SEO and PPC should be part of your search marketing plan.
As a supplier or distributor, you may be contractually obligated to sell to certain regions, meaning a Local SEO plan is important if you are trying to capture qualified leads from specific areas. Search engine optimization and pay-per-click strategies focused on local should be part of your digital marketing strategy.
Depending on what type of B2C company you are, local marketing strategies could be important. For example, if you have a retail location or multiple locations that need to garner website and foot traffic, a local approach could benefit you. 50% of consumers who conduct a local search on their smartphone visit a store within a day. 34% who search on desktop or tablet do the same. (Source) With that in mind, local strategies are not only important for your marketing but also for brand exposure and reputation.
Depending on the type of B2B company you are, local marketing may be important. Maybe you offer a service nationwide but are headquartered in a city where you have many local clients. Or perhaps you have locations in many cities with client bases in those respective areas. Local strategies would be useful to consider in these scenarios.
If you're a local business, you should have Local marketing strategies for both search engine optimization and pay-per-click. Perhaps you're a doctor, dentist, pool cleaner, accountant or another type of business that relies on local customers as your bread and butter. Local should most definitely be part of your digital marketing efforts.