Metal Coatings : Industrial Responsive Website Case Study

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Summary

Metal Coatings, an industrial coatings applicator, based on our analysis of their mobile traffic trends, contracted TopSpot Internet Marketing to develop a responsive website redesign. As a client on a Customer Relationship Team, Metal Coatings employs TopSpot services such as paid search, SEO, and website development, and we felt a responsive site would be the next logical step in making their site user-friendly for all audiences. This lead to a 247% increase in smartphone leads and a 76% increase in smartphone traffic.

Problem

In Metal Coatings’ monthly reports, their traffic trends indicated a need for the website to provide a mobile-friendly experience for their growing smartphone and tablet audience.

Solution

TopSpot decided a responsive website design, which resizes based on the screen size that is accessing the site, was best for their visitors. When analyzing the pages mobile users were accessing, it was apparent that all of Metal Coatings’ content needed to be available in a mobile-friendly format.

Services Provided

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247% Increase

In Mobile Form Submissions

When comparing a period before the responsive website redesign launch with the same period since, Metal Coatings saw a 247% increase in mobile conversions, from 17 to 59 smartphone leads. Additionally, Metal Coatings has seen a 76% increase in overall smartphone visits, from 4,058 to 7,161.

17 before
59 after

Metal Coatings Internet Marketing Testimonial

Tim Mullen of Metal Coatings Corp, an industrial coating services company, examines how TopSpot Internet Marketing's integrated internet marketing services helped his company grow his customer base and increase ROI.

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