Optimizing Landing Pages for PPC and SEO

Optimizing an integrated SEO and paid search strategy can have synergistic effects on a company’s internet marketing efforts. It’s true that the steps to reach the right target audience can vary between paid and organic search, but ultimately, these visitors are going to land on the same website. This is important to keep in mind when developing a website and choosing landing pages.

By anita

Mar 03, 2011