SEO

How to Tell if Your Website Has Been Affected By An Algorithm Update

Google makes hundreds of changes to the search landscape and the results you see every year. With so many updates, it is difficult to track how each one may or may not affect your online presence. After an algorithm update, how can you tell if your website made it through unharmed? Given the recent move to Google Analytics 4, we've updated this checklist to help your business determine the impact to your organic traffic after a search algorithm update.

By Beth Shockley

Jul 19, 2023

Industrial Insights

Manufacturing and Marketing for Growth:  

In this edition of Industrial Insights, we spoke with @Mark Coronna, founder and Fractional CMO at The Practical CMO, to discuss how manufacturers can market for growth in any economic climate. Hear what he advises his clients on the importance of diversification, sales and marketing alignment, and taking an outside look into your business.

By Stefanie Thompson

Jul 10, 2023

Industrial Insights

The Benefits of Industry Information from Industrial Journalism:

An Interview with Tim Heston, Senior Editor at FMA Communications Niche Journalism and Online Trade Outlets There are staggering statistics concerning the use of digital media by the average American,…

By Stefanie Thompson

Jun 14, 2023

PPC/SEM

Why PPC is Important for Industrial Businesses 

Why is PPC or paid search important for industrial companies? A paid search strategy that targets industrial buyers will bring in quality traffic and leads to an industrial or manufacturer's website. In this blog, we discuss what a successful industrial PPC strategy includes and why analytics and user behavior data are key.

By Stefanie Thompson

Jun 08, 2023