For marketers, time is running out for Universal Analytics (UA) as it sunsets on July 1st. TopSpot has been monitoring news on Google Analytics 4 (GA4) since its announcement and is ramping up for the big change. How about you? Courtney Clark, Analytics Department Manager, breaks down the five most important changes to GA4 since our last update and what you need to know for your business
Apr 14, 2023
At companies big and small, sales and marketing Teams must work together on strategies in order to cross leads over the finish line, but alignment doesn't come easy. This blog looks at five strategies that could help achieve Team alignment and improve your close rate.
Mar 29, 2023
Major announcements were recently made on the search engine front—Microsoft confirmed it is running GPT-4 in Bing, while Google announced its March 2023 Broad Core Update. What does this mean for businesses that rely on steady search results for revenue and awareness? Read our latest blog, which looks at each update and how it affects your business.
Mar 21, 2023
Your website works overtime, so it might need time to refresh. The question is, when do you know it's time for a new website? To answer this, ask yourself how your technology, search, and website lead performance are. In this blog, we’ll cover these three key indicators that your business is a candidate for a new website. We will also explore why these changes are crucial to staying competitive online.
Mar 10, 2023
In this blog, we define Google Ads' local competitive visits and local competitive search terms reports, discuss the pros and cons, and try to unveil the mystery surrounding them. Here's a hint: it might have something to do with their effectiveness. Plus, we share how TopSpot tackles competition, pay-per-click, and Google Ads. Here’s another hint: it has to do with user intent.
Mar 03, 2023
As we approach our 20th anniversary, we look back on how the B-SMART Method® came to fruition, discuss its staying power, and explain its importance in the future of search. Plus, we explore how B-SMART shapes our Customer’s success via our data, experiences, and what we know to be true about how industrial buyers search.
Feb 24, 2023