Customer Experience

Customer Service as a Differentiator for Digital Marketing

In the same way that you want your website to be useful, fast and informative, your customer service representatives should provide that kind of experience. Are they accurately answering all of the customer’s questions? If they don’t have the answer to a question, do they offer to find the answer and quickly follow up (and actually follow up)? Are they finding alternative options for the customer if you can’t meet their initial request?

By Jessica Schwingendorf

Feb 28, 2017

Company Culture

What Motivates Our Team?

Weare often asked what our team’s largest motivators are that push them to do well for our clients, so, we gathered up a few of our team members and asked them. Here are a few of their answers.

By Beth Shockley

Feb 22, 2017

PPC/SEM

Paid Search Trends to Look for in 2017

Each year sees new developments in digital marketing, and at their core these changes are driven by the goal of improving relevancy and usefulness for users.

By Anne Hart

Jan 27, 2017

SEO

SEO Trends to Look for in 2017

Digital marketing is ever-changing, and it's what makes SEO so challenging and rewarding. While there are key changes each year, some of the familiar ones are being emphasized now more than ever: mobile responsiveness, voice search and user experience. Both B2B and B2C digital marketers need to respond quickly to these trends if they haven’t already.

By Jessica Schwingendorf

Jan 24, 2017

The Race to Rio

When I began my advertising career nearly 25 years ago, I never thought that my work would take me to the Olympics. That is exactly what happened in Rio in August.

By John Chilton

Dec 27, 2016

TopSpot Receives Silver W³ Award

We are honored to announce our achievements in the 2016 W³ Awards. Receiving nearly 5,000 entries, the W³ Awards honors outstanding Websites, Web Marketing, Web Video, Mobile Sites/Apps & Social content created by some of the best interactive agencies, designers, and creators worldwide.

By Beth Shockley

Nov 30, 2016