Digital Marketing
How Your Data Supports an Integrated Digital Strategy
Paid search supports organic and organic search supports paid. Understanding how they work together gives you a more holistic view of your marketing efforts.
Aug 16, 2023
Plus, get general digital marketing updates and news for all business types, TopSpot recommendations, and other helpful topics to strengthen your online presence. We love helping businesses like yours with online marketing and analytics.
Paid search supports organic and organic search supports paid. Understanding how they work together gives you a more holistic view of your marketing efforts.
Aug 16, 2023
This blog revisits the values you get when scheduling and attending face-to-face meetings.
Aug 09, 2023
This blog refreshes you on keyword basics for both SEO and PPC, then discusses why an intent search strategy versus an approach focusing on keyword search volume equates to quality leads and effective PPC budgets.
Aug 02, 2023
By understanding and connecting search behavior and user behavior data, you can take this collected information to put your business on the path of your targeted buyer’s journey.
Jul 25, 2023
Google makes hundreds of changes to the search landscape and the results you see every year. With so many updates, it is difficult to track how each one may or may not affect your online presence. After an algorithm update, how can you tell if your website made it through unharmed? Given the recent move to Google Analytics 4, we've updated this checklist to help your business determine the impact to your organic traffic after a search algorithm update.
Jul 19, 2023
In this edition of Industrial Insights, we spoke with @Mark Coronna, founder and Fractional CMO at The Practical CMO, to discuss how manufacturers can market for growth in any economic climate. Hear what he advises his clients on the importance of diversification, sales and marketing alignment, and taking an outside look into your business.
Jul 10, 2023