Social Media

How to Make a Marketing Impact on LinkedIn with Organic Posts

Today's marketers use organic posts as a gratis way to distinguish their businesses as thought leaders and experts in their industry while promoting products and services. We get all the "who, what, where, when, why, and how" questions surrounding organic LinkedIn posts, so to help, we answer these questions and share strategies that can impact your business no matter your resources. 

By Stefanie Thompson

Feb 17, 2023

SEO

Bing and ChatGPT have Big Plans—What that Means for Search Strategy 

We still don’t know whether it will be ChatGPT or an iteration of GPT that will be utilized. What we do know is that this could be big news for your future search strategies. In this blog, we look at Google’s reaction, how this could shake up search, and what you should consider going forward. 

By Stefanie Thompson

Feb 02, 2023

Analytics

Digital Marketing Trends and Tool Changes 2023: Part 3

“The” tool change of 2023 is the launch of Google Analytics 4 (GA4), happening July 1. We address what to expect from the platform and several tools that can fill the data gaps GA4 presents. We’ll also talk about privacy and data changes that are constantly evolving and how to prepare so you don’t risk fines or loss of customer trust.

By Stefanie Thompson

Jan 11, 2023

SEO

Digital Marketing Trends and Tool Changes 2023: Part 2

In part two of our blog series, we focus on the search landscape and how to make an impact with fresh content that goes beyond improved rankings by offering an improved user experience. Plus, you’ll learn how TopSpot navigates our Clients through this ever-changing landscape. 

By Stefanie Thompson

Jan 05, 2023