Digital Marketing for Local Businesses

Increase Your Online Visibility Locally

From setting up local pay-per-click programs for specific areas to optimizing local organic listings for visibility in local search results, TopSpot works with many local businesses in the Houston area and across the nation. We work with all types of local businesses including doctors, dentists, sports gyms and more to improve their local presence in search results.

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Show Up in Local Listings

To make it into the local pack in many search engines, we help you setup and optimize important local listings like Google My Business to send the right signals about your business to search engines. We offer both Local SEO and Local PPC strategies to help you communicate the quick, important info about your business such as hours, address, phone number and reviews. 

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Did You Know... 

80% of consumers used a search engine when looking for information about local businesses. (Google)

Is your website there when your target market is searching for your products or services?

Send the Right Local Signals to Search Engines

Local citations and references are the force behind local search. Keeping them consistent sounds simple in theory, but it can be a task wrangling up all your listings to get them right, especially through office or location moves. We do the heavy lifting for you and work to organize them and get them consistent.

organic reporting for local businesses
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Target By City, Zip Code & Location Radius 

Looking to improve your presence in specific areas? Locally targeted pay-per-click ads can offer a lot of flexibility for narrowing in on cities, zip codes or location radiuses. There are also many ad formats available to make sure your business stands out amongst the competition.

 

Location Extensions allow your local maps listing to be shown in conjunction with your ad.  Another feature included with location extensions allows your business to show up in the maps listings above all organic results, further showcasing your business.

PPC Management for Local Businesses

Structured Snippets allow businesses to highlight specific aspects of their products of services. Utilizing snippets like “Neighborhoods” allows a hyperlocal service provider to showcase the specific neighborhoods within a city that they typically serve.

SEM Strategies for Local Businesses

We can also set up mobile targeting which is great for capturing the right type of users when they are on the go.

Let's Get Started!

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Have a Local Content Strategy in Place

Content is what drives search engine visibility for both SEO and PPC, so it's no surprise that it's a huge factor for improving your Local SEO & PPC results. We work with you to develop a content strategy that will improve your content and personalize it to the areas you serve so that your users receive all of the necessary information about your location(s).

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Generate Reviews to Stand Out in Your Area

mobile strategy for local businesses

When you are looking for a new restaurant, new mechanic, dentist or doctor, do you look for recommendations? So do your customers. We work with you on strategies to get more reviews from your happy customers to stand out among your competition.

View Case Studies

See how we helped this local plastic surgeon through SEO and web development

Get In Touch Today