Announcement, Community, Company Culture
At TopSpot InternetMarketing, we are very passionate about not only our work and our clients, but about giving back to the community as much as we possibly can. For that reason, TopSpot decided to create a team dedicated solely to finding new volunteer opportunities in the Houston area and getting the whole company involved. The TopSpot Community Service committee is a group of 8 members that meet on a monthly basis to share new opportunities and plan for upcoming events.
Analytics, Internet Marketing, Paid Search, SEO
Over two years ago, in an effort to encourage stronger security standards across the internet, Google announced that they would be moving towards “Secure Search.” What this meant at the time was that organic search queries would be encrypted for users who were signed into their Google accounts. Encrypted organic queries would show up as (not provided) within Google Analytics.
Community, Company Culture
In this season ofgiving, Team Geek came together with a canned food drive which resulted in over 300 items donated to Kids Meals Houston...
Announcement, Design, SEO
There is a page that is guaranteed to be visited by every user performing a favorable action on your website: your “thank you” page, which loads solely to confirm an action’s delivery. Almost every Webmaster focuses on trying to optimize landing pages in an attempt to bring targeted visitors to their site and toget them to convert. This makes sense as landing pages are a high priority and important part of each strategy for SEO, Paid Search and Conversion Improvement
Company Culture, Internet Marketing, SEO
When a new SEO joins TopSpot and begins training, we always ask the same question.
“Have you seen Jiro Dreams of Sushi?”
Most haven’t. In fact, I don’t think any SEOs have heard of it prior to us mentioning it to them. So we get past the blank looks of “how does this have anything to do with SEO or training?” and questions like “Wait, should I be taking notes right now?”
Company Culture, SEO
When I began working at TopSpot just over two years ago, the Lead SEO took Nicole Buergers and I on a sort of introductory lunch trip — a lunch trip that has become a tradition for all of our new SEOs and many other hires in our marketing department. While it may be just a “bizarre attraction” to some, it’s a favorite and inspiring attraction to many at TopSpot.